Gül Güler
The story of Gül Güler is like the story of a child growing up—filled with the same effort, love, and care. This journey, which began in a small warehouse in Izmir, continues today in a 1,200 m² atelier / workshop. With evolving technology and an increasing number of machines each year, Gül Güler aims to deliver the very best in production.
After graduating from the Department of Industrial Engineering at Dokuz Eylül University, Gül Bilginoğulları Güler worked for five years at her family company, Marbil Sanayii. In 1994, she took a step toward realizing her own dream and founded Goncagül Home Textiles. This bold decision became one of the most important milestones shaping the brand’s current success.
As of 2024, celebrating its 30th anniversary, Gül Güler continues to grow with 4 stores in Izmir, 12 dealers across Turkey, and sales points in various countries abroad. In addition to home textile production, the brand takes a holistic approach to home decoration, offering a complete concept in its stores with accessories and tableware collections that complement textile products. Gül Güler prepares new collections twice a year—fall-winter and spring-summer—for bedroom, bathroom, table, and baby groups. The key features that distinguish the brand in the sector are its commitment to sustainability and slow fashion principles, the use of high-quality materials, detailed craftsmanship, unlimited customer support, and its consistent design identity. Gül Güler aims to leave a lasting and responsible mark in the textile world with durable and environmentally conscious products.
The brand’s modernizing designs are renewed without straying from their essence, allowing Gül Güler to strengthen its position in the sector by meeting customer expectations. Beyond standard collections, the brand also takes part in projects such as yachts, residences, hotels, and restaurants, offering customized production tailored to individual needs and demands. Aiming to increase exports, Gül Güler participated in industry fairs in England and Greece in 2005, and in the Macef Fair in Italy in 2006. Since 2018, the brand has regularly taken part in the Frankfurt Heimtextil and Paris Maison & Objet fairs every year. And also started exhibiting at Ambiente just newly in 2026.
The warmth, dedication, and strong communication experienced in Gül Güler stores are equally reflected on its website. All options available in retail stores can be viewed and purchased online. The timeless collections, produced with love since 1994, have enabled the brand to build a trust-based relationship with its customers. Customer satisfaction and feedback are among Gül Güler’s top priorities.
Being together with its customers throughout its journey of growth and progressing with the memories accumulated over the years holds great value for Gül Güler. The Gül Güler team will continue to strive to offer even better in the future.
With our love.
El Bebek Gül Bebek
In Turkish, “El bebek gül bebek” means raising a child with fulltime love, care and attention. Baby brand takes its name from this saying. The brand is created with a big love and sensitive emotions. Happiest and peaceful baby rooms are created with healthy, natural and soft material that are suitable for baby skin.
Cutest collections designed in soft color tones consists of products like sheets, cases for bedding, blanket, towel, bathrobe and pique. In the same way with home collection, accessories for babies are both being produced in Turkey and imported from Europe.